AR app for Food & Beverages

AR-flavoured application for a large Dairy brand
Client:
Terra Food
Retail
Europe
Industry:
Region:
Task
A big national Dairy brand wanted to increase customer engagement and loyalty by developing a gamified application. A single AR animation or a game were not an option. The Client asked us to come up with a more complex idea.
Solution
To ensure rich and memorable AR experience our team came up with the following ideas:
- we decided to created several quarters of a cartoony Dairy town
- our designers worked a lot on a realistic model of a cow that user could project on a floor or a table
- we also made the cow a part of a funny and colourful runner game
Result
The app received positive user reviews and will be shown on several creative ads contests.
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