Our team had to build the entire app concept around fun. So telling a boring 'scientific' story about vitamins was a no-way. And so we came up with the idea to 'personify' them by creating cartoony joyful characters. The entire application would then revolve around these anthropomorphic little buddies. Our Client liked the concept art, so we could move on.
Leveraging expertise in game development, our team offered a few gamification ideas, including AR-enabled interactions with branded goods, mini-games and other engagement mechanics. Once the list was approved by Kernel, we started working on a colourful and intuitive UI/UX.
Of course we couldn't help adding a bonus system that would reward the most active app users. They would have a chance to win branded gifts and unlock new mini-game levels and additional app features like the jukebox.