Building a Strong Foundation: The Importance of Product Vision for Early-Stage Game Startups
The motivation for creating a game productIn the world of game development, it’s crucial to understand why you’re creating a game product clearly. This motivation will drive the development process and ensure that the game has a clear direction and purpose. Before diving into the development process, it’s essential to analyze the motivation behind creating the game.
Identifying core features and Holistic Art DNA
The identification of a game's core features and mechanics is a pivotal stage in establishing a clear product vision. These elements embody the game's unique selling points, distinguish it from other games in the market, and serve as the foundation on which the entire game is built. They should deliver a gratifying and captivating experience that keeps the players coming back for more while maintaining a challenging yet stimulating difficulty level.
To identify the core features and mechanics, the team should analyze the game's unique aspects, such as innovative gameplay mechanics, a compelling storyline, or a distinctive art style. Once the core features and mechanics are established, the team should prioritize them based on their importance to the game's success, enabling them to focus their efforts on the crucial elements.
Additionally, having a unique visual identity, or a holistic art DNA, is pivotal in building recognition and brand awareness for a game. With a myriad of games available in the market, a distinct and recognizable art style sets a game apart from the competition, making it more appealing to potential players. The game's art DNA should be a cohesive and unified style, consistently applied throughout the game, reflecting the overall theme, mood, and tone. It should also reinforce the game's narrative and gameplay mechanics, carefully crafted to appeal to the target audience and evoke the emotions and experiences the game tries to convey.
Understanding the target audience
Collaboration and communication
Flexibility and adaptability
CD Projekt Red
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