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How to Launch a Gaming Startup

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The gaming industry today is highly competitive, with many different platforms and new companies regularly entering the market. New gaming startups face the challenge of standing out while searching for opportunities and dealing with challenges like funding, having a reliable dev team, marketing, and learning players' expectations.

In this article, Argentics emphasizes the need for a careful and proactive approach to strategic and tactical thinking for gaming startups. It highlights how this planning is essential for overcoming challenges, matching opportunities, and finding a way to make your dream a successful business.

Setting the Foundation

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Establishing the foundation of a gaming startup begins with setting the game concept. This step involves defining what the game is about, why players would be drawn to it, its features, its style, and genre. After considering the idea and genre, a crucial move is to conduct market research and competitive analysis.

Comprehensive market research helps to gain a profound understanding of the industry's dynamics. This entails scrutinizing prevalent trends, delineating the characteristics of the target audience, and scrutinizing potential competitors. It involves identifying gaps in the market that present opportunities for niche positioning.

Furthermore, a thorough examination of potential competitors is instrumental in identifying existing benchmarks and differentiating the startup's value proposition. Competitive analysis serves the purpose of shedding light on competitors' strengths — understanding why they were embraced by players and what made them successful. Equally crucial is identifying the shortcomings of these counterparts, as each shortcoming presents an opportunity for improvement in your own game.

Defining Your Unique Selling Point

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Creating Unique Selling Points (USPs) is a crucial move for a gaming startup. This involves figuring out what makes the gaming experience you provide special and memorable. While it's essential to note that USPs might change during development, having a clear understanding of them at the start helps grasp the game's core, define main pillars, and highlight key challenges.

Emphasizing the importance of a USP is a fundamental strategy. A clear and appealing concept serves as a guide, attracting your target audience and fostering loyalty. A well-defined USP not only sets your startup apart but also becomes the basis for how you promote and develop your games. Combining the USP with the game's pillars and art style provides a solid foundation and starting point.

Art Style and Game Design

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Art Mood-board

Developing your distinct art style is equally important as comprehending the art preferences of your target audience. Recognizing what resonates with players helps tailor the visual elements to create a more engaging and enjoyable gaming experience. Your unique visual identity not only sets your game apart but also contributes to establishing a recognizable brand. Strive to balance player expectations and infuse your creative vision into the game's aesthetics.

A practical approach to art style selection involves curating artboards with an extensive array of references. Drawing inspiration from various sources helps shape a creative vision that aligns with both the game's concept and the expectations of the target audience.

Continuously engaging in brainstorming sessions is a dynamic strategy for refining the choice of art style. Integrate discussions on art with fundamental game design elements and mechanics. It will help to get a deeper understanding of the game's essence and set the ground for generating innovative and successful ideas.

Formation of the Primary GDD

At the outset, many game ideas carry a primary vision, encompassing elements such as style and music. However, as the development process unfolds, this initial vision evolves and becomes more detailed, crystallizing into clearer game rules and mechanics. This iterative process refines the conceptual framework, laying the groundwork for a comprehensive Game Design Document (GDD).

The primary GDD serves as the blueprint for the game, capturing essential elements that define its identity. It should articulate the basic vision, game genre, rules, and specifics such as object and NPC behaviors, camera functionality, and other game-specific details. With a well-formed GDD and established art style, the startup gains a solid foundation for planning the game's development. This planning phase delves into understanding budgets, resource allocation, and the various stages of game creation. The GDD serves as a guiding document, aligning the development team's efforts with the envisioned outcome.

As the startup progresses, seeking the expertise of a game studio becomes a strategic move. Contacting an expert game studio such as Argentics allows for a comprehensive analysis of the game idea. They can assist in creating estimates, providing valuable insights into the project's feasibility, and even play a crucial role in attracting potential investors. This collaborative approach leverages external expertise, fostering a more informed and resource-efficient development process.

Strategic Development

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Blizzard's production methodology

Strategic development refers to the intentional planning and execution of long-term plans and actions with the goal of achieving specific objectives. It entails making decisions and allocating resources to strengthen a game's competitive edge, adapt to evolving market conditions, and position itself for lasting growth in the dynamic gaming industry.

Utilizing Agile methodologies is crucial for making game development flexible and efficient. The importance of adopting Agile lies in its ability to adjust to shifts in market demands during the development process. The iterative approach enables developers to make quick adjustments, increasing the likelihood of delivering a product that resonates with the market upon release.

Effectively monetizing a game requires a nuanced understanding of various revenue models. This involves exploring models like freemium (free with optional paid features), advertisements, and in-app purchases. Striking the right balance between providing a smooth user experience and ensuring profitability is crucial.

Exploring freemium models allows startups to attract a wider audience while offering additional paid features for those seeking an enhanced experience. Integrating ads thoughtfully and providing in-app purchase options requires a delicate balance to avoid compromising user satisfaction. The key is aligning revenue strategies with user expectations, ensuring a harmonious interplay between financial viability and a positive gaming experience.

How to Choose a Development Studio

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Selecting a development studio is a critical decision for a startup, and finding a reliable partner is pivotal to navigating the complexities of game development. Avoiding mistakes and ensuring a seamless collaboration are essential considerations in this process.

Start the selection process by scrutinizing the publicity of the founders and key individuals associated with the development studio. Understanding their reputation and background provides valuable insights into the studio's ethos and reliability.

A development studio's portfolio is a tangible reflection of its capabilities. Delve into the projects they have undertaken in the past. This exploration helps assess the quality of their work, their versatility across genres, and their ability to bring diverse concepts to fruition.

Monetization is a critical aspect of game development, and it's imperative to assess how well the studio comprehends this aspect. A studio with a nuanced understanding of game monetization strategies is better equipped to align your game's financial goals.

Effective communication is the bedrock of successful collaborations. Clear and transparent communication ensures that you stay informed about the development process, milestones, and potential challenges. This clarity contributes to a more harmonious working relationship. Assess how well the team understands your idea and whether there is a synergy of creativity. The ability to comprehend and resonate with your vision ensures a smoother development process, minimizing misunderstandings and enhancing the overall quality of the final product.

Argentics is your reliable partner

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Argentics stands out as a development studio that comprehensively understands the crucial steps involved in selecting the right development partner. With a keen awareness of the significance of founders' backgrounds, a robust portfolio showcasing versatility and quality, and a nuanced grasp of game monetization strategies, Argentics proves itself as a reliable choice. With an impressive and varied portfolio, Argentics has made a mark in the industry with popular titles like Dota 2, Warhammer II, Fortnite, Apex, and Frostborn.

Moreover, the studio's commitment to clear and open communication fosters a collaborative environment. Importantly, Argentics goes beyond understanding the client's vision; they actively contribute to the development of the best title and brand identity. Their proficiency ensures that the creative synergy between the client and the development team is not just maintained but optimized, resulting in a final product that aligns seamlessly with the client's vision and exceeds expectations.

Contact us and unlock your gaming dreams with Argentics: level up your startup today!


The success of a gaming startup relies on smart decisions during its development. Argentics offers vital strategies for building a strong foundation, spanning from in-depth market research and crafting Unique Selling Points to embracing Agile development methods and effective monetization strategies.

One standout strategy is the strategic use of outsourcing expertise, a move that can greatly improve efficiency and the overall quality of game development. In this regard, Argentics stands out as a valuable resource for startups, offering extensive expertise, thorough consultation, and efficient cost optimization strategies specifically designed to meet the requirements of startup ventures.
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