Skins have become a cornerstone of the Fortnite experience, and other devs wanting to learn from this should consider if / how they could implement a similar system into their game. One of the best things about a battlepass system is that hype will build around your game at the start of each new season. A fresh reset, some new items, and of course new player skins always get players to come back and check out what’s new. Furthermore, it is a promise to fans that your game is a piece of living art, and that your studio is dedicated to keeping your game alive and relevant for years to come. This system makes perfect sense for
multiplayer games with unique designs and robust UI. Nobody wants to make the jump to Fortnite 2, because as the old saying goes, “if it ain’t broke, don’t fix it”. If you believe your game can withstand the test of time, then a free battlepass allows you to give back to fans and keep them interested, and a paid battlepass allows your company to generate revenue for years to come, and lets artists and designers stay on the team indefinitely.
Battlepasses aren’t right for every game. Franchises like Call of Duty and Madden are receiving a lot of flak for their systems, the former for fleecing players an extra $10 at the start of each season, and the latter for including items that give players a competitive edge in online play. If your product is nearing completion and you’re not sure which route to take, reach out to us at Argentics and one of our industry veterans can run you through some of the finer nuances of the system and help you decide what is best for you. Furthermore, if you decide to go this route and need help dreaming up, designing, or animating skins of your own, our teams of artists and animators are always ready to help!